about us

We put the ‘personal‘ in personal finance.

We’re a team united under the belief that our clients (and their goals) deserve a caring ally. For us, this is personal.

Our Principles

make things better

take an active role in leaving the people, places, and things around you better.

invest in gratitude

be fair. be kind. be grateful.

 be curious 

be a lifelong learner. explore.

lead by example

be the change you want to see. learn from others.

be prepared 

always ready.

be user-friendly 

explain. educate. offer clear answers and a caring heart.

make things better

take an active role in leaving the people, places, and things around you better.

invest in gratitude

be fair. be kind. be grateful.

lead by example 

be the change you want to see. learn from others.

be user-friendly

explain. educate. offer clear answers and a caring heart.

be prepared

always ready. plan thoughtfully.

be curious

be a life long learner. explore.

The Team.

Scott Andrew Bell, Behavioral Financial Advisor™

Scott has served as a trusted advisor for nearly 20 years. Scott’s origin story as an advisor was part serendipity, part destiny. For him it was seeing his parents struggle with money, not knowing what to do, or who to trust. He wanted to empower himself with knowledge and share that understanding to help others. In 2008, he started GDP, inc. as an answer to Wall Street’s ills… without any baggage from “the way it’s always been done.”

His thoughts on the wealth management industry have been featured in The Wall Street Journal, Reuters, Business Insider, and Forbes. Scott’s passion is working with people to help them reach their goals. An Eagle Scout, he is a self-described quantified-self nerd, who enjoys writing, being in nature, spending time with his family, asking questions and challenging the status quo. Scott and his wife, Jodi, have four children (20,17,12 & 10). They reside in Playa Del Rey, California.

 

 

Jodi Rudd, CFP

As a Certified Financial Planner, Jodi’s careful, consistent approach to digging into the details and sifting through the data is precisely what you’d want in a planner. Jodi spends her time and energy making sure the plans we deliver are focused on each of our clients’ true north.

A graduate of the University of Wyoming, she lives in Casper, Wyoming with her family. A lifelong learner, Jodi brings her midwestern “can-do” spirit and compassion to everything she does. In her free time, she enjoys running, biking, skiing, and spending time with her family.

Erika Saba, Compliance & Operations

Erika is a dynamic, results-focused operations leader who offers over 23 years of experience. She is a proven success with operations and compliance experience serving over 900 families across the country and more than $300 million in assets. Erika’s attention to detail and client care are the heart of our practice. She is an expert in custodial technology, oversight, and procedure.

Erika grew up in Northern California, in a small college town. She moved to Southern California in 1998 to begin her path in the financial industry. Erika currently lives in Hollywood with her husband. In her free time, she enjoys hiking, listening to music, exploring Los Angeles, cooking and spending time outdoors.

Jodi Magaram-Bell, Personal Development

Jodi helps open dialogue for startups, teams, couples, and families through a practice called Council. She’s brought her practice to public and private schools, small and large companies alike, as well as inmates in prison. In 2018, she published her first book, What’s Your Story?a practical guidebook designed for anyone interested in deepening relationships with others and learning more about themselves using the essential elements of Council.

Jodi’s education includes an A.B. in Political Science (magna cum laude) from Brown University and a law degree with distinction from Stanford University. A California-native, Jodi enjoys speed walking in the hills, backpacking in the Sierras, getting creative in the kitchen, and practicing yoga.

Conoon Kim, Budget Guru and CTO

Conoon originally joined the team to support our digital strategy, marketing and communications, and internal workflow technologies. As he unraveled his own money story, Conoon found a passion for empowering others to better their personal financial life. He became an Accredited Financial Counselor and Ramsey Coach to position himself as a professional money coach, focusing on helping people with their budgeting process.

Conoon resides in Glendale, CA and is newly married with one daughter. He seeks adventures with family and loves to just spend time talking about the meaning of life.

What’s your story? 

Let’s see if we have a fit and share our stories. Why not?  

Gross Domestic Product, Inc. is a Registered Investment Adviser. Advisory services are only offered to clients or prospective clients where GDP, Inc. and its representatives are properly licensed or exempt from licensure. This website is solely for informational purposes. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by GDP, Inc. unless a client service agreement is in place. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise states, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein.